Board, creator engine

Creators around one table, pieces in hand

Ten creators, seven videos each per week, all built on one Board line: Pick up a piece, make a move, and watch Board respond like magic.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Four of us, one tabletop, Board Sports

Illustrative: the creator holds a piece, takes the shot, and the table reacts. Caption names The Board at $399 with seven games included.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	10 creators, two added a week	Six-week ramp (Proposed). Creators live by week: 0, 2, 4, 6, 8, 10.
Who	Families and game-night hosts	People who play face to face, different ages at one table, around one shared screen.
Production	7 videos per creator per week	303 creator videos a month at 10 creators (Calculated).
Pay	$300 to $800 base, $600 to $1,500 cap	Three bands: Starter, Standard, Premium (Proposed). Ceiling $15,000 for all 10 creators.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only (Proposed).
Compliance	Seven approved lines, copied from the site	Every caption is checked against the claims sheet before a video goes live.
Rule for the category	Prices and ages exactly as the site states	Extra games $34.95 each, Board Sports shown as Ages 6+. No outcome promises for kids.
Goal	$1 per 1,000 views (Proposed)	The simulator starts at $5.74 on 1.8M views. The gap is the work.
Report	Every Monday, one page	Cost per 1,000 views by hook, losers killed, winners sent to paid.
Decision	Approve the first two creators	Week 1 starts with two creators and a signed claims sheet.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Background

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program and the paid ad engine beside it. Same playbook here: a small roster, one number to protect, losers killed early. Board is an interactive game console, a category I have not run. The first weeks test what I do not yet know.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

4.96
The rating is already high
The home page shows Rated 4.96 stars from 400+ reviews. Creators start from proof, not from a pitch.
Published
403
Reviews to mine for hooks
The page shows Based on 403 reviews. I would read them for the words owners use before I brief anyone.
Published
$34.95
A second purchase that renews
Additional games cost $34.95 each. A new game gives creators a new video to make without changing the console story.
Published

Part 4 of 15

Principles

One number to protect
The target is $1 per 1,000 views (Proposed). The simulator shows $5.74 today, so every test has to move that one number.
One variable per test
Same game, same shoot, only the first line changes. Seven videos per creator per week gives a clean read in days.
Losers killed early
A hook that stalls is dropped within the week. Pay is capped from $600 to $1,500, so a weak creator never gets expensive.
Pieces in every frame
Board's own line sets the shot: Pick up a piece, make a move, and watch Board respond like magic. No piece in hand, no video.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

PriyaMon 8:30 AM
This week's brief: Board Sports. Open on Play Golf, Pool and Bowling. One variable only, the first three seconds. Seven videos, claims sheet attached.
TomasMon 10:12 AM
Can I say a big group can play? My cousins' crowd is huge.
Yes, use the site wording: most games are designed for 1–6 players, but larger groups can team up, so 10 or more can play together.
PriyaTue 2:15 PM
Draft two goes back. The caption calls Board screen-free, and it has a shared screen. Reshoot the opening with a piece in hand.
Report botAppWed 8:00 AM
Check: every caption this week was matched against the claims sheet. One draft is held for review. The rest are clear.
LenaThu 4:40 PM
The Save the Bloogs video just passed 100,000 views. All organic, no boost on it.
Bonus logged: $50 flat, one per creator per month. Sending the winner to the paid step.
Report botAppFri 9:00 AM
Weekly report posted: cost per 1,000 views against the $1 target, hook by hook, with the losers marked for removal.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Sports night challenge
“Play Golf, Pool and Bowling”
Overhead on the table. Creator aims, adjusts power, takes the shot. A second player reacts. No cuts in the first take.
Brief 02
Kitchen chaos co-op
“It’s co-op chaos, culinary strategy, and party-night energy”
Two players, Chop Chop pieces in hand, shot side-on so the shared screen and faces are both in frame.
Brief 03
Rescue the Bloogs
“The Bloogs need a hero.”
A parent and child place pieces to guide a Bloog across the screen. Close on the pieces, then the reaction.
Brief 04
Heist escape plan
“Use mirrors to reflect security lasers”
Friends plan the route out loud. Show the mirror pieces moving, then the laser path on screen changing.
Brief 05
Mushka pet day
“discover all the delightful things your digital pet Mushka can do”
A young player uses the toy bag and brush pieces. Keep the camera low, at the child's eye level, with the parent's consent.

Every product line in a video comes off the claims sheet word for word, for example “Pick up a piece, make a move, and watch Board respond like magic.”, “Board makes it easy for people of different ages and gaming experience to play together, face to face.”, “The Board includes the 24” tabletop game console, 7 exclusive games with their custom piece sets, and a 1-year warranty.”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Owners who already post game night
Families posting Board at their own table. They already own the product, and the rating of 4.96 says there are happy ones to find.
Tabletop and family game creators
People who review board and party games on video. Face-to-face play is their native format, so the pieces make sense to them.
Parent and homeschool creators
Parents who show real evenings with kids of mixed ages. Board's line about bringing everyone to the table fits their feed.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so recruiting starts with direct outreach and a clear one-page brief.

Five filters, fewer each step

1Faces at a table
Their feed shows real people playing together, not a solo review voice-over.
2Honest on camera
No scripted-sounding praise. Reactions look unplanned and the pieces are really used.
3Reads the claims sheet
Passes a short test on the seven approved lines before the first brief.
4Fast enough for seven a week
Shows a posting rhythm that can hold seven videos a week without a drop in quality.
5Safe around kids
Parent consent on every child shown, and nothing that targets children directly.

Part 7 of 15

Who

Sports-night dad
Hosts the weekend table, competitive, loves a trash-talk shot at Golf or Bowling.
Likely product: Board Sports
Cooking couple
Shows co-op kitchen nights and enjoys the chaos of a shared recipe.
Likely product: Chop Chop
Parent of younger kids
Films a calm rescue game with a child at the table, pieces moving.
Likely product: Save the Bloogs
Escape-room friend group
Plans out loud, argues about routes, and enjoys a clever reveal.
Likely product: The Heist
Pet-loving kid's parent
Shows a child caring for a digital pet with real pieces.
Likely product: Mushka
Puzzle-loving siblings
Daily challenge rituals, stacking and territory fights between two players.
Likely product: Strata & Daily Build

Left off, every time

Always left out: creators who fake reactions, show a child without parent consent, compare consoles with numbers the site does not give, or promise learning or family outcomes. Every post names the paid partnership.

Part 8 of 15

First twenty

Parent who hosts a weekly family game night at the kitchen table
Tabletop game reviewer with an active video audience
Dad who films competitive living-room sports nights
Couple who cook together and film the chaos
Homeschool parent who shows mixed-age play
Grandparent creator who plays with grandchildren
Teen sibling pair who stage puzzle duels
Escape-room fan who plans routes out loud
Pet-care creator with a young audience and parent consent
Board-game cafe regular who films group nights
Neighborhood host of a monthly game evening
Family travel creator who plays on the road
Party-night creator who mixes friends and games
Parent of a young child who shares calm play
Cozy-gaming creator who prefers shared screens
College housemates who run a rivalry table
Tech-gadget reviewer who covers family hardware
Family budget creator who compares entertainment costs fairly
Teacher-parent who films a weekend table, no school claims
Couples-night creator who plays strategy duels

Part 9 of 15

Claims

Approved, word for word

Quoted exactly as the brand publishes it.

“Board is a face-to-face game console where physical pieces make a shared screen come alive.”
Opening line of any video or caption
“Pick up a piece, make a move, and watch Board respond like magic.”
Hook and on-screen text over the first piece placement
“Board makes it easy for people of different ages and gaming experience to play together, face to face.”
Family and mixed-age formats
“The Board includes the 24” tabletop game console, 7 exclusive games with their custom piece sets, and a 1-year warranty.”
Unboxing and what's-in-the-box moments
“Additional games are sold individually—no subscription, no bundles.”
Price and value questions in comments
“Based on 403 reviews”
Closing card, only next to the review rating
“In 2026, we’re releasing new games and free expansions each month.”
Follow-up videos about new titles

Never said

Each one with the reason it stays out.

Never say Board beats a PlayStation or Xbox
A console comparison the approved list does not support.
Never say Board improves school results
An education outcome promise the site does not make.
Never say Board is screen-free
The site describes a shared screen, so this contradicts it.
Never say every extra game is free
Some games are free, most cost money. A blanket price claim misleads.
Never say the battery lasts all day
A performance figure beyond the one the site gives.
Never say any number of people can play at once
The site gives a player range, so an unlimited group claim overstates it.
Never say the price is about to drop
A pricing prediction nobody at the brand has stated.

To confirm with the brand

Held until someone on the brand side signs off.

Free shipping
The cart shows an unlocked message, but the trigger was not collected. Confirm before any creator mentions it.
Where Board is sold outside the site
No retailer list was found, so creators point only to the brand's own page until confirmed.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
Starter: new creators with a small audience, low base pay and a low cap while the hook proves itself.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
Standard: creators who hit the hook target twice in a row and keep claims clean.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
Premium: the few whose videos reach paid, with the highest base pay and cap.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: the $50 flat bonus, no stacking.
Per video: only a video past 100,000 views earns it.
Organic views only. Boosted or paid views never count toward the bonus.
No bonus on a video that broke the claims sheet or the category rule.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

Read it as a test: 303 videos a month give 1.8M views, so $10,050 costs $5.74 per 1,000 views against $1. It needs 4.2% of videos viral, or a median of 21,711 views.

Program facts

Board creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Week 1
Warm-up
Two creators go live. The hook library starts from Board's own lines. Claims sheet signed before the first post.
Month 1
Ramp to ten
Two creators join each week until 10 are live. Seven videos per creator per week, one variable per test.
Month 2
Kill the losers
Weak hooks and weak creators leave. Pay bands are set from real views. First winners go to the paid step.
Month 3
Tune the cost
Compare cost per 1,000 views with the $1 target. Shift volume to the formats that beat the $5.74 starting point.
Day ninety
Decision point
Keep, shrink or end. The call rests on cost per 1,000 views and clean claims, not on the best single video.
Ceiling
Monthly cap
$15,000 for all 10 creators at the top cap, bonuses excluded (Proposed). Nothing above it without a written yes.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Reporting

Every Monday: cost per 1,000 views by hook, what was killed, which Board game won, and which video moves to paid.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Sports night challenge	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Kitchen chaos co-op	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Rescue the Bloogs	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Heist escape plan	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Mushka pet day	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Post organic first
Every video goes out on the creator's own feed with the partnership named, no boost yet.
Read the hook
After the first days, compare views and cost per 1,000 views by hook. One variable, one answer.
Boost the winner
Only a video that passed the claims check and beat the target goes to paid, with the creator's agreement.
Scale or kill
If paid holds the cost, add budget in steps. If not, it stops and the hook returns to the library.

From the video to the checkout

Single games send to board.fun/games, where additional games are $34.95 each.
The console story points to The Board at $399, seven games included.
Shipping lines stay as written: standard $5, typically 3–5 business days.
Returns: families can try it at home with a 30-day return window.
Canada is mentioned only with the site's wording, and Quebec is not served.

Part 15 of 15

Category rules

A family game console

Board sells a console, extra games and a family table moment. The rules below keep every creator inside what the site states.

Prices exactly as shown
Say $399 for The Board and $34.95 for additional games, nothing rounded or invented. No savings claims beyond the site's own Save 20% on collections.
Ages as listed
Each game carries its age line, for example Ages 6+ on Board Sports. Never suggest a game for a younger child than the site states.
Kids on camera
A child appears only with a parent's consent, filmed by the parent, with no personal details in the caption or on screen.
No outcome promises
No learning, development or family-bonding results. Show play and reactions; the approved lines carry the message.
Costs told straight
Games are sold individually with no subscription required. Never imply hidden or monthly costs, and never compare with numbers the site does not give.
Partnership named
Every paid post says so in the first line of the caption, in plain words, before the hook and before any price or link.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

The rating is already high

Reviews to mine for hooks

A second purchase that renews

One number to protect

One variable per test

Losers killed early

Pieces in every frame

Sports night challenge

Kitchen chaos co-op

Rescue the Bloogs

Heist escape plan

Mushka pet day

Four sources in

Five filters, fewer each step

Sports-night dad

Cooking couple

Parent of younger kids

Escape-room friend group

Pet-loving kid's parent

Puzzle-loving siblings

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Warm-up

Ramp to ten

Kill the losers

Tune the cost

Decision point

Monthly cap

From organic to paid

From the video to the checkout

A family game console

Prices exactly as shown

Ages as listed

Kids on camera

No outcome promises

Costs told straight

Partnership named

Want to see the first briefs?